AI-powered pedestrian safety solution recognized alongside other leading roadway safety innovations during association’s annual convention and traffic expo.
Woodbridge, N.J., March 6th, 2025 – ISS (Intelligent Security Systems), a leading global provider of video intelligence and data awareness solutions, is proud to announce that its Soffit pedestrian safety solution has been recognized as part of the prestigious New Products Rollout (NPRO) during this week’s 2025 ATSSA (American Traffic Safety Services Association) Convention & Traffic Expo in Orlando.
The Soffit is an AI-driven intersection safety system designed to protect pedestrians at crosswalks. Purpose-built for high-traffic environments, such as school zones, transportation hubs, and mid-block crossings, the Soffit represents a groundbreaking advancement in traffic engineering and pedestrian protection.
Enhancing Pedestrian Safety Through Innovation
Equipped with a camera and directed white-light LED illumination, the Soffit actively identifies and tracks pedestrians, lighting their path as they cross. This intelligent illumination ensures that drivers are more aware of pedestrians while maintaining clear visibility, greatly reducing the risk of accidents. The solution also supports multiple illumination modes to meet specific safety requirements.
“The Soffit demonstrates our commitment to leveraging AI to save lives and make cities smarter and safer for everyone. Being recognized at the ATSSA Convention &Traffic Expo is a testament to the innovative work we’ve done to address urban safety challenges”
Joe Harvey
ITS Market Sector Leader, ISS.
Unmatched Versatility and Integration
The Soffit is engineered for seamless integration with existing infrastructure. It offers third-party API compatibility, allowing smooth communication with traffic control and other systems. Additionally, the system integrates effortlessly with other SecurOS® modules, providing a comprehensive solution for detecting road safety violations, managing traffic data, and enhancing overall situational awareness.
Key features of SecurOS® Soffit include:
- Dynamic Pedestrian Illumination: Pedestrians are illuminated as they navigate each portion of the crosswalk, ensuring maximum safety.
- Seamless Integration: Compatible with third-party systems and other SecurOS® modules for enhanced flexibility.
- Energy Efficiency: State-of-the-art LED technology reduces energy consumption while providing superior illumination.
- Weather Resilience: Built to operate reliably in extreme temperatures and varying environmental conditions with IP66 and IP55 protection.
ATSSA Recognition
The New Products Rollout celebrates the latest advancements that enhance roadway safety. Joining an exclusive group of recognized innovations, the Soffit stood out for its ability to apply artificial intelligence and intelligent lighting to prevent accidents and improve safety at pedestrian crossings.
Eric Perry
ATSSA Director of Innovation & Technical Services.
“The New Products Rollout is held annually to give the industry an opportunity to showcase its new, innovative ideas for roadway safety,”
“Judges evaluate these products with an eye toward recognizing the ones that hold the greatest potential for saving lives on the nation’s roadways. It’s interesting to see from year-to-year the new ideas that have emerged.”
To learn more about ISS, visit https://issivs.com or contact us at info@issivs.com.
About ISS – Intelligent Security Systems
Headquartered in Woodbridge, N.J., with offices worldwide, Intelligent Security Systems (ISS) is a leading provider of video intelligence and data awareness software. The company, which was founded more than two decades ago and holds over 30 different patents and trademarks, is a pioneer in the development of next-generation video analytics. With an R&D team consisting of over 180 developers and engineers, ISS provides a comprehensive line of leading-edge video analytics solutions, such as the renowned SecurOS® platform, for a wide range of use cases and vertical market applications. For more information, visit https://issivs.com/.
