Woodbridge, N.J., August 11th, 2026 – ISS (Intelligent Security Systems), a leading global provider of video intelligence and data awareness solutions, today announced the deployment of its SecurOS® Soffit pedestrian safety system at First Street and Ogden Avenue in Las Vegas. The installation, facilitated in partnership with Pinnacle Consulting & Advisors, marks the first proof of concept (POC) deployment of the Soffit in the city.   

The pilot is part of Las Vegas’ Vision Zero initiative, a data-driven policy framework aimed at eliminating traffic-related fatalities and severe injuries. Originally launched in Europe in the late 1990s, Vision Zero has continued to gain momentum in the United States, with more than 70 communities nationwide now committed to the initiative and its goal of advancing safer street design. 

The installation site sits one block from the Fremont Street Experience – one of the busiest pedestrian destinations in downtown Las Vegas, attracting more than 24 million visitors annually. The deployment was driven by the city’s recognition of a persistent and disproportionate risk faced by pedestrians on its roads, particularly in high-activity areas. 

Unlike conventional streetlights that broadly illuminate a surrounding area, the Soffit uses advanced analytics to detect pedestrians as they approach and traverse the crosswalk, directing a dynamic LED lighting array to escort each person across the street. This targeted illumination increases driver awareness without creating glare or unnecessary light pollution – a critical consideration in a high-density urban environment like downtown Las Vegas. The system also provides static crosswalk illumination in standby mode, helping to condition drivers to the crossing’s presence before active illumination engages.